— PROJECT NAME

Sight Unseen

— ROLE

Footwear Design

Color & Material Design

Footwear Conceptualization

Trend Research

— DATE

01/06/2025

This case study was a submission for the 2025 Fashion Scholarship Fund Competition, which challenged applicants to think about how AI and fashion intertwine.

My response to this is Sight Unseen, a New Balance footwear collection that is designed with People With Color Vision Deficiencies (PWCVD), commonly known as color blindness, in mind.

Through the combination of technology and trend innovation with advancements in color and material design, I proposed an idea that resulted in a collection that allows for all consumers to see and understand the footwear they purchase.

This submission resulted in me being selected as a 2025 FSF Recipient, and a Virgil Abloh™ “Post-Modern” (VAPM) Scholar.